Uploadify was born out of the need for a multiple file upload utility for a CMS that was being developed. After evaluating the other available options, RonnieSan decided the best option was to build a new plug-in and make it available to the development community. In order to make the plug-in easy to implement and highly-customizable, the jQuery format was chosen. After word got out, the popularity of the plug-in spawned the need for a dedicated site. Travis Nickels volunteered his help to refine the Uploadify plug-in and make it what it is today.